Case study
Balfour Senior Living
A luxury senior living brand that needed one clear digital strategy — so families could find the right community and admissions had better conversations.
The situation
Strong brand. Fragmented digital presence.
When Balfour Senior Living reached out, digital marketing was split across vendors — with little cohesion, limited accountability, and a website that no longer reflected the brand.
Challenges
What needed to change
Leadership needed a partner who could rebuild the foundation — website, search, paid media, and reviews — around one goal: stronger visibility and better-qualified leads.
- An outdated website that didn’t match Balfour’s luxury positioning or convert visitors
- Weak organic presence — hard to find for common senior living searches
- Underperforming Google Ads with rising costs and too few quality leads
- Multiple vendors, unclear data, and no single accountable strategy
Focus areas
- Website redesign & CRO
- Senior living SEO
- Google & Facebook ads
- Reputation / Google Reviews
Solution
One strategy. Clear ownership.
We consolidated the digital program, rebuilt a brand-focused website, and aligned SEO, paid media, and reviews so every channel supported better inquiries.
- A digital framework that removed unnecessary third-party spend and clarified priorities
- A new website built for brand storytelling, SEO, and conversion
- Optimized Google and Facebook campaigns aimed at higher-quality conversations
- A stronger focus on Google Reviews as a trust signal for families and staffing
Results
Visibility, efficiency, and better leads.
With search, ads, and the website working together, Balfour saw stronger traffic, sharper paid performance, and more high-quality conversions each month.
+16,500
Monthly website visitors
222+
Keywords ranking in the top three
1,800+
High-quality conversions per month
−53%
Lower cost per lead
Google Ads and Facebook campaigns drove high-quality conversions while lead quality improved alongside lower cost per lead. The new website improved user experience and conversion paths for families researching care.
What leadership said
Their knowledge of SEO and Paid Search best practices has been a valuable resource in optimizing our digital marketing initiatives. We have experienced significant growth in leads and conversions.
Client perspective
A true extension of the team.
I highly recommend Larry Barnaby with Kreative Webworks for website development and digital partnership work. Larry was an exceptional partner throughout the process of building our company website and managing our digital ecosystem — collaborative, responsive, and deeply invested in our success.
Demonstrating a strong sense of urgency and accountability and consistently communicating with clear cadence and transparency, Larry regularly shared performance data, insights, and results, ensuring we always understood progress, impact, and next steps. This data-driven approach, combined with his creativity and technical expertise, made him a true extension of our team rather than just a vendor.
What truly set Larry apart was their commitment to understanding our business and the nuances of each community we serve. He invested the time to learn our model, priorities, and audiences, which allowed him to represent our brand authentically and operate as a true extension of our internal team.
Larry welcomed feedback, responded quickly, and maintained momentum from start to finish. I would confidently endorse Larry and Kreative Webworks for organizations seeking a reliable, data-driven, and results-focused digital partner with a strong sense of stewardship for the business and respect for the people it serves.
Let’s talk
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